Social media video specs: your 2018 cheat sheet | Mosaicoon Blog

Social media video specs: your 2018 cheat sheet

Blog

The most recent statistics prove that video on social media works wonders:

  • Around 100 million hours of video are watched every day on Facebook, with views of branded video content increasing 258% between 2016 and 2017.
  • According to YouTube’s statistics, over 1 billion hours of video are watched daily on the platform in 88 countries and in 76 languages
  • Even though it’s not the biggest social network, a lot of users like Instagram the most for its highly visual nature and simplicity, which also performs great on mobile. Of the 41 percent of marketers who have used Instagram video, 78 percent found it to be an effective strategy
  • On Twitter, a video Tweet is 6x more likely to be retweeted than a photo Tweet.

For creators working in the commercial world, making videos that follow the latest social media trends and settings is essential to increasing sales.

Here is a handy list of updated video specs for the most popular social media platforms.

It includes information about:

  • resolutions
  • size
  • duration
  • codecs
  • frame rates

Facebook

  • Facebook supports a variety of aspect ratios, including 16:9, 1:1 (carousel), 4:5, 2:3, and 9:16
  • Since people tend to use the app on their mobile phones, vertical formats  (4:5, 2:3, and 9:16) are the most engaging
  • Recommended resolutions: 1080 x 1920 or 1920 x 1080
  • Max video size: 4 GB
  • Max duration: 240 minutes
  • Supported codecs: H264
  • Max frame rate: 30 fps

Instagram

  • Instagram supports square (1:1), vertical (4:5), 1.9:1 1080 x 566) or landscape (16:9) video ratios
  • Instagram Stories require  9:16 ratios.
  • Recommended resolutions: 1920 x 1080 or 1080 x 1350 (for vertical)
  • Max video size: 4 GB
  • Max duration: 60 seconds for video posts, 15 seconds for Stories
  • Supported codecs: H264, VP8
  • Max frame rate: 30 fps

YouTube

  • YouTube supports landscape (16:9) and 4:3 ratios
  • Max size: 128GB
  • Max duration: 12 hours
  • Recommended resolutions: 1280×720 or 1920×1080
  • Recommended codecs: H264
  • Max frame rate: 60 fps

Snapchat

  • Snapchat only supports the 9:16 (vertical) ratio
  • Recommended resolution: 1080×1920
  • Max size: 32 MB
  • Max duration: 10 seconds

Twitter

  • Twitter supports any video ratio from 1:2:39 to 39:2:1
  • Recommended resolutions: 1280×720 for landscape ratios
  • Max size: 512 MB
  • Max duration: 140 seconds
  • Supported codecs: H.264
  • Max frame rate: 40 fps

Got social media-friendly videos ready to be sold and branded?

Upload them on Mosaicoon and start cashing in now!

If you don’t have an account yet, register here.