8 reasons to include videos in your content strategy | Mosaicoon Blog

8 reasons to include videos in your content strategy


Videos have taken the centre stage of companies’ content marketing strategy. Brands leverage videos for everything, whether to explain their products or services, to convey their brand identity, to build brand awareness, to engage with customers and secure their loyalty. Let’s try to understand better why companies are doing it and why you need to make videos a core part of your content strategy.


1. Video consumption is on the rise. Your customers are watching


“Globally, IP video traffic will be 82 percent of all consumer Internet traffic by 2021, up from 73 percent in 2016. Global IP video traffic will grow threefold from 2016 to 2021.”

Source: Cisco

A successful content strategy is one which understands the customer and knows what they want and where they are. Since people are now watching more videos than ever, to reach to your customer base you need to create more videos.

2. Videos are effective. Converting your leads to sales

“84% of consumers have been convinced to make a purchase after watching a brand’s video. 53% said support calls were reduced.”

Source: Wyzowl

Whether your brand offers products or services, adding a video can help increase sales. A video ad helps consumers inform their decision from consideration to purchase.

3. Videos are engaging

“79% of consumers would rather watch a video to learn about a product, than read text on a page.”

Source: Wyzowl

People prefer to share emotions than facts. The visual appeal of video induces a sense of emotion in your customers. The more  your video content is engaging and reaches out to your customer, the more attention it will get.

4. Videos work best as a ‘Word Of Mouth’ tool

“Users trust their friends’ judgment when it comes to video ads. 69% say they’d be more likely to watch a video ad their friend had shared.”

Source: Wyzowl

If videos are interesting and engaging, they are likely to be shared on digital media. Moreover, snackable videos coming from a reliable source generate even more interest and engagement.

5. Videos are the best way to reach your customers on the go

“92% of consumers watch videos on their mobile.”

Source: Rendrfx

People like to watch videos on the go.  With the increased smartphone and internet penetration, the trend is expected to rise. Creating more video content in mobile-friendly formats (like vertical and square) is the key to success.

6. Videos are simple and easy to convey huge amounts of information

Who likes to read a set of instructions instead of watching a short video that conveys the same information? Videos are engaging, easy to consume and allow brands to tell their story effectively.

7. Search engines love videos

“Video increases the chance of a front-page Google result by 53 times.”

Source: Forrester

Videos make sure that the time spent by user on any site is extended. For search engines, this is a proof that you’re offering content that’s relevant for your users. This builds trust and helps you improve your search rankings.

8. Videos Increases your email CTR

“Video in an email leads to 200-300% increase in click-through rates.”

Source: Hubspot

An introduction email with a video increases click through rates to a 96%. Using videos can thus help you stand out from your competitors.

Now that we clarified the importance of video content, it’s time to create a solid and sustainable video strategy.
Mosaicoon’s technology was developed to help you find, buy and distribute original marketing videos at a fraction of the time and costs of the traditional video production process.

Don’t have an account yet? Create one here and choose the right content for your campaigns among thousands of creative video ads.