Starting a video production business: 3 mistakes you may not know you’re making


So you decided to make a living out of your passion for video storytelling. That’s exciting!

Video is the future of content marketing, thus there could be no better time for being serious about becoming a professional videographer.

But there’s something about video production you should beware of – which is actually a recurring theme in most creative jobs: that is, you might focus all your efforts on the artistic and self-rewarding aspects of your work, overlooking the strategic, management, sales and customer relationship skills that are required to build a profitable business and make it sustainable in the long run. This is usually a problem for people at the very beginning of their video production career, but it could occasionally happen also to experienced professionals.

Let’s delve into 3 common video production mistakes, and see how to fix them.

  1. You think equipment will lead you to success

Anyone can get a digital video camera, mics, tripods, lights and other cutting-edge gadgets, these days. But no high-end product can replace technical video production knowledge, creative and communication skills and a solid plan on how to monetize video content.

In other words, don’t expect that the phone will start ringing and cash will flow in only because you invested in some expensive tools, or because you put your cool portfolio online. You will need to spend time and money on marketing your business and cultivating a relationship with your customers.

Also remember that brands use videos to communicate and create a connection with their customers and that your main job is to make great, engaging content that marketers will want to buy and people will want to watch. To do that, you need good ideas and a deep knowledge of your prospects and their target audience – way more than you need expensive equipment. Don’t feel discouraged by limited resources: constraints can actually make you more creative!

  1. You refuse to compromise

As a videographer, you’re probably passionate about a video genre, and there might be some topics you care about the most. While it’s important that you keep doing what you love to stay motivated and make your job feel less like work, you still need a way to pay for your passions (bills, collaborators, and for your life in general). For example, you could guess that lots of people are interested in long documentaries about global warming, but you shouldn’t devote all your time to one specific type of video, assuming that any brand would be willing to pay for it. Don’t be afraid to diversify, especially when you start out: by approaching different video genres you might discover or develop new points of strength, becoming a better videographer and being able to save money for personal projects.

  1. You don’t know your market

Who are you selling to? Who are your competitors? What is your distinctive trait, and how can it help you make more money? How can you sell video content online? What are the latest video marketing trends?

Being able to answer these questions is what distinguishes a professional videographer from a hobbyist. And keeping yourself up to date with the evolutions in video marketing will allow you to stay ahead of the competition.


All this may sound like a huge amount of work – and well, it actually is.

The good news is that the digital environment offers emerging opportunities to videographers looking to reach new clients and monetize their video projects quickly and cost-effectively. Mosaicoon is one of those.

If you’re already registered to the platform, you know how it works.

If you’re not, request an access here and start testing a new way to make real money with your videos.